Meet ‘Juan Direcshon,’ a Mexican One Direction

March 19, 2016 - one direction

Niall (Bernardo Méndez) , Liam (Dylan de Jossineau), Louis (Brandon González) and Zayn (Israel Carreño). We didn’t get to accommodate Harry (Rudy Jaramillo) since he was ill. All photos by
Katia Tort





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This essay was creatively published on VICE Mexico

“I’m looking for
boys who demeanour like Niall, Liam, Harry, and Louis,” review a ad that was posted with a print of One Direction on Facebook, 3 years ago. That was the
beginning of
Imitators Topa Mexican organisation representing impersonators of some of a biggest cocktail stars of a time: Ariana Grande, Justin Bieber, Katy Perry, Demi Lovato, Five Seconds of Summer, and, of course, 1D.

Israel Carreño,
23, and his girlfriend
Karla Magaña founded a association in 2012. They initial came adult with a suspicion of putting together a 1D reverence rope after examination one of a group’s song videos. “We satisfied no one else was charity that kind of use in Mexico. we had some assets that we wanted to deposit in
something, so we motionless to put together a One Direction wardrobe,” removed Carreño, when we met a organisation during a core of Mexico City a integrate of weeks ago.

In serve to
running a company, Carreño impersonates Zayn Malik, who left a rope in 2015. “Following orders was never my thing, so we motionless to turn my own
boss. But in sequence to be a boss, we have to be a best during your job. we had to learn to be a good impersonator, so we could uncover others how to do it,” he went on.

After going by hundreds of Facebook profiles of friends and acquaintances, Israel and Karla found 4 guys they felt could turn a Mexican 1D. The subsequent step was
filming a video in Mexico City’s
Bellas Artes, in an try to lift their profile.

A mom will sinecure us though revelation her daughter, and we’ll usually uncover adult during a celebration as a surprise. People giggle since they know us from a memes, and afterwards they have a good time. They call us Juan Direcshon.

But according to Carreño, they did it all wrong: “The video sucks. We bought a garland of hipster clothes—like bow
ties, suspenders, shirts, jackets—without even meaningful how they indeed dressed.
Later, we satisfied they would substantially never be seen in that kind of thing. People seemed to hatred it too.”

It wasn’t until roughly 6 months after a video was released, that Imitators Top perceived their initial engagement requests: “I had taken a risk and invested my money, though months went by, and we didn’t see any income. There came a indicate when we suspicion we should quit.”

Carreño’s initial mangle came when a dance academy requisitioned a organisation to perform during Expo 15—an annual trade uncover displaying a work of companies that support to quinceañera parties for teenage girls. “We requisitioned 40 shows after that,” Carreño said.

Getting requisitioned for shows, however, didn’t meant a organisation was prepared for them: “We prepared this choreography for a celebration we played in a suburbs, and we looked ridiculous. No one during a celebration was profitable courtesy to us, and nobody clapped when we finished. It was a misfortune uncover ever,” Carreño said. “I was ashamed of seeking for my check.”

It was around that time that a good partial of a strange organisation left a band. “One of them was an alcoholic, another one was always perplexing to offshoot adult with fangirls, and a third one usually got sleepy of a fact we never unequivocally requisitioned any shows.”

The healthy subsequent step for a organisation was to urge their opening skills. Carreño began looking for new members, who were committed and had softened theatre presence. He forgot all about choreographies and focused on
improving their outfits and any boy’s similarity to a strange members. “We would investigate a videos relentlessly. We watched a movie, like, twelve times. And any of us usually focused on duplicating our
characters—from their moves on theatre to a approach they rivet with one another.”

The peculiarity of
the shows softened and with that came some-more bookings. Another violation indicate came when a lady celebrating her quinceañera asked for a print with the
boys in front of a Independence Column during a core of Mexico City.
The print went viral and shortly became a meme. Despite all a hoax they perceived on
social media, people began to commend them—”or during slightest began to know we existed,” laughed Carreño.

But a few weeks ago, a internal celebration repository hired a rope to perform
at a counter during Expo 15 (where they put on their initial uncover ever), and things went out of control. In usually a few days,
their Facebook page grew organically from 8,000 to 11,000 likes, while memes concerning a rope took over a amicable network.

According to a boys, a jokes were “really meant and discouraging” though that didn’t case their success: Their rates now operation from $300–$800 per show—which, for a internal imitator industry, is flattering good. “The line of
business also changed. For instance, a mom will sinecure us though revelation her
daughter, and we’ll usually uncover adult during a celebration as a surprise. People giggle since they know us
from a memes, and afterwards they have a good time. They call us
Juan Direcshon,” pronounced Carreño.

The most
rewarding partial of a pursuit to them, however, is to see a birthday girls happy. “We weird out when a birthday lady starts great since we don’t know if those are tears of fun or sadness, or
if they are great with laughter,” combined Bernardo Méndez, who impersonates Niall Horan.

Dylan de Joussineau (Liam Payne)

The organisation currently consists of 18-year-old Dylan de Joussineau (Liam Payne); 17-year-old Brandon González (Louis Tomlinson); 17-year-old Bernardo Méndez (Niall Horan); 23-year-old Israel Carreño (Zayn Malik), and 20-year-old Rudy Jaramillo (Harry Styles), who we didn’t accommodate since he was sick. “We all have a lives and a possess personalities. But when we put on a costumes, all changes. We turn 1D since that’s a job. But we don’t dress or act like a on a daily basis,” de Joussineau explained.

De Joussineau was innate in France. He used to work during a
car incarcerate there, saved money, and bought a sheet to Mexico. “I spent many of a day unresolved out with my girlfriend, study to be a video
editor, or skating,” he said. Apparently, his partner is not sceptical of a fans since she also works as an impersonator—she acts as Ariana Grande for Imitators Top—and she knows that it’s usually a partial of a job. “The downside to this pursuit is
that there will always be trolls who impugn a work, no matter what.
But we adore my job. It’s always fun to forget who we are and
become someone else for a while.”

Bernardo Méndez (Niall Horan)

Méndez, who acts as Niall Horan, “used to
hate One Direction.” He mostly likes listening to rap, bachata, and stone music. “But after listening to One Direction for so long, a things kind of grew on me.”

Méndez is in
high propagandize and loves doing pull ups: “I used to be flattering muscly though had to tinge down for this gig.” He also works as a makeup salesman, while a partial he enjoys most
about a 1D pursuit is carrying fans: “I never thought
we would have such a large fan bottom usually for being impersonators. When we feel sad, we read
the fans’ messages, and they hearten me up. we feel encouraged since now I’m a purpose indication to some people.” we asked him if he’s ever done out with a
fan: “Well, if we have to be honest.. Yes, we have,” he replied.

Brandon González (Louis Tomlinson)

González is the
youngest member of a band. Before fasten a band, he used to work as a waiter, though he finds this pursuit approach more
amusing. What he enjoys about it is a fact that, some-more than being a band, they are all now tighten friends:
“We all get along well. It’s unequivocally cool, and we have a lot of fun, though of course, infrequently a hatred and a trolling turn a small tough to stomach.”

Israel Carreño (Zayn Malik)

Imitators Top devise to enhance serve in a quinceañeras industry. Carreño pronounced they’ll keep charity a full operation of cocktail star
impersonators, though that they will also set adult dual dance academies to sight their talents as
chambelanes for 15th birthday parties. “We are looking for more
artists to pointer with us.
Imitators Top is never going to die since we’re a usually ones who offer this kind of use in Mexico—especially when it comes to One Direction impersonators. If we google ‘One Direction impersonators Mexico,’ you’ll find twenty ads and all of them are ours. There is simply no competition.”

According to all of them, Imitators Top is reinventing a impersonators industry. “We
all determine on it,” Carreño concluded. “The attention has turn rather stagnant. I’m
not observant Elvis, Michael Jackson, or Juan Gabriel impersonators are bad at
what they do—it’s usually that there should be some-more complicated options to select from. The universe has adequate Elvises. The marketplace is worn-out. Mexico needs new stuff.
People have to innovate, and that’s accurately what we’re doing.”

Follow Alejandro on Twitter.

Follow Katia on Twitter.

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